Benefits of Social media marketing in 2020

Benefits of Social media marketing in 2020

Benefits of Social Media Marketing (SMM)

Benefits of Social Media Marketing

• Most of all you already know about social media marketing, because  my digital marketing courses are targeting college students and people who are under the age of 18 to 25. 
• So who must be using Facebook ,Instagram or may be using new apps like Tik-tok or musically. 
• So all these emerging social media channels have huge and huge audiences, likely Facebook has multiple billion people on their channel.
• Similarly Twitter has their audiences, now people are moving from Facebook neither to Instagram. 
• Instagram is a new trend social media platform today.When ever they large audience they are a huge opportunity for advertisement. 
• So this is where social media marketing is paying an important role to grow our business. So now look at the benefits of social media marketing.
• Social media referred to audio, video, photo or textual content has been encoded using a computer and can be transmitted digitally to people is known as digital media marketing. 
• Such as Facebook, Twitter, LinkedIn, WhatsApp, YouTube etc. Or
• Social media marketing refers to the process of getting traffic through the social media website. 
• Social media is the fastest growing trend today.
• This sector has grown faster than the internet itself. These all are benefits of Social media marketing. 

There are two types of Social media marketing,

1. Organic Marketing
2. Paid Marketing

Benefits of Social media marketing. 

• Now today Facebook is a massive advertising channel. Now according to this digital marketing course majority of you must have to see ads on Facebook channel.
• Could have video ad,image ad but you are really focused on digital marketing course.  So social media is really very effective when you target the audience is Comparatively younger, because you're able to reach a huge audience.
• Also social media has various vertical like when talk about Instagram we have  Instagram influence, so we can hire few  influence and market through them or also grow organically.
• But primarily when we talk about social media we are looking for more engagement,we looking drive for more customers. 
• Primarily  we are focus on Facebook ad,because that channel is more popular and give some amazing results, so we will learning ins and outs ads in the future lessons.

The popular Social media platforms are

1. Facebook
2. Instagram
3. LinkedIn
4. Twitter
5. Pinterest
6. Youtube
7. Quara

Why need of Social Media Marketing?

1. Reaching target according to Niche-oriented by organic or paid.
2. Increase engagement and response.
3. Building the trust and relationship with your audience other brands.
4. Viral sharing: Allowing others to share your content.
5. Increasing website traffic.
6. Building conversions.
7. Raising brand awareness.
8. Creating a brand identity and positive brand association.
9. Improving communication and interaction with key audience.

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